Shivani Saxena's Blog

Amira Brie, a well-known American actress, TikTok influencer, model, social media personality, and Instagram figure, has graced both television screens and Canadian cinema in productions like Lost Girl, This Life, and The L.A. Complex. Recognized under the moniker Princess.Amira, she showcases her passion for singing through captivating online recordings. Renowned as a creative digital content creator and an international model, her multifaceted talents shine through various avenues. Early Life Born on July 7, 1999, in the United States, Amira Brie embodies a diverse heritage with her mother hailing from Iraq and her father from Palestine. Growing up in an entertainment-oriented family, she shares her journey with two sisters, Brooke and Julia, both immersed in the entertainment industry. Her academic journey led her through Notre Dame for schooling and later to the University of Southern California, culminating in a bachelor’s degree in theatre from the USC School of Dramatic Arts in...

  Brands face the constant challenge of creating impactful campaigns and evaluating their success in the dynamic world of digital advertising. Two significant components of the modern advertising landscape are  connected TV ads  and display advertising, each offering unique opportunities and challenges.  Let’s get right into the key metrics essential for evaluating the effectiveness of Connected TV and Display advertising campaigns. Connected TV Advertising: Bridging the Gap between Content and Consumers Understanding the metrics that gauge the success of CTV campaigns is crucial for optimizing advertising strategies. 1. Viewability and Completion Rate: Viewability measures the percentage of an ad that is visible to the audience. It ensures that the ad has the potential to make an impact. Conversely, the completion rate indicates the percentage of viewers who watched the entire ad, be it CTV or programmatic display advertising. High completion rates signify engaging ...